NEW GENERATION, NEW WAVE

ABOUT APR, 2024

TOKYO MIRAI KENKYUJYO




SWAG HOMMES MAGAZINE
ISSUE8 SS2019
THE NEW ERA


Photography_TOKI
Styling_Lambda Takahashi
Hair_Kotaro
Make-Up_Nobuko Maekawa
Model_David Ulgenes, Hans Van Der Sande, Koki Asao, YUA, Takayoshi Okamura, Koji Shimotsu, Adam, Markice Radatzmelton, Prince
Edit_Kentaro Okuzawa[SWAG H.]

TOKYO
MIRAI KENKYUJYO

ARCHIVES： FASHION STORY
VARIOUS BRANDS SS19

FASHION STORY Dec 23, 2021





SWAG HOMMES MAGAZINE
ISSUE8 SS2019
THE NEW ERA


Photography_TOKI
Styling_Lambda Takahashi
Hair_Kotaro
Make-Up_Nobuko Maekawa
Model_David Ulgenes, Hans Van Der Sande, Koki Asao, YUA, Takayoshi Okamura, Koji Shimotsu, Adam, Markice Radatzmelton, Prince
Edit_Kentaro Okuzawa[SWAG H.]
PRADA Knit, Shirt [PRADA CLIENT SERVICE]
PRADA Knit, Shirt [PRADA CLIENT SERVICE]
GUCCI Jacket, Vest, Shirt, Pants, Sunglasses, Shoes(GUCCI JAPAN)
GUCCI Jacket, Vest, Shirt, Pants, Sunglasses, Shoes(GUCCI JAPAN)
NAMACHEKO Coat(MATT.) VINTAGE Shirt(CONTENASTORE TOKYO) VINTAGE Pants(NUDE TRUMP) VINTAGE All In One(SPIKE) GIUSEPPE ZANOTTI Shoes(GIUSEPPE ZANOTTI JAPAN) Other Items(STYLIST’S OWN)
NAMACHEKO Coat(MATT.) VINTAGE Shirt(CONTENASTORE TOKYO) VINTAGE Pants(NUDE TRUMP) VINTAGE All In One(SPIKE) GIUSEPPE ZANOTTI Shoes(GIUSEPPE ZANOTTI JAPAN) Other Items(STYLIST’S OWN)
DIESEL Jacket(DIESEL JAPAN) RAF SIMONS Knit(LHP HARAJUKU) MYKITA Sunglasses(MYKITA JAPAN) Other Items(MODEL'S OWN)
DIESEL Jacket(DIESEL JAPAN) RAF SIMONS Knit(LHP HARAJUKU) MYKITA Sunglasses(MYKITA JAPAN) Other Items(MODEL'S OWN)
ETRO Jacket, Shirt, Pants(ETRO JAPAN) Other Items(MODEL'S OWN)
ETRO Jacket, Shirt, Pants(ETRO JAPAN) Other Items(MODEL'S OWN)
JIL SANDER Knit, Shirt, Pants, Shoes(ONWARD GLOBAL FASHION) Other Items(STYLIST’S OWN)
JIL SANDER Knit, Shirt, Pants, Shoes(ONWARD GLOBAL FASHION) Other Items(STYLIST’S OWN)
LOEWE Jacket, Knit, Pants, Cap, Bag, Boots(LOEWE JAPAN CUSTOMER SERVICE)
LOEWE Jacket, Knit, Pants, Cap, Bag, Boots(LOEWE JAPAN CUSTOMER SERVICE)
[L→R] JIL SANDER Jacket, Blouson , Shirt, Pants, Hat, Shoes(ONWARD GLOBAL FASHION) Other Items(STYLIST’S OWN) JIL SANDER Shirt, Knit, Pants, Shoes(ONWARD GLOBAL FASHION) Other Items(STYLIST’S OWN)
[L→R] JIL SANDER Jacket, Blouson , Shirt, Pants, Hat, Shoes(ONWARD GLOBAL FASHION) Other Items(STYLIST’S OWN) JIL SANDER Shirt, Knit, Pants, Shoes(ONWARD GLOBAL FASHION) Other Items(STYLIST’S OWN)
BALENCIAGA Jacket, Shirt, Pants, Shoes(BALENCIAGA JAPAN)
BALENCIAGA Jacket, Shirt, Pants, Shoes(BALENCIAGA JAPAN)
RICK OWENS Bracelet(EASTLAND)
RICK OWENS Bracelet(EASTLAND)
MAISON MARGIELA Jacket, Hoodie, Knit, Pants(MAISON MARGIELA TOKYO)
MAISON MARGIELA Jacket, Hoodie, Knit, Pants(MAISON MARGIELA TOKYO)
COMME des GARÇONS HOMME PLUS Jacket, Pants, Shoes(COMME des GARÇONS) Other Items(STYLIST’S OWN)
COMME des GARÇONS HOMME PLUS Jacket, Pants, Shoes(COMME des GARÇONS) Other Items(STYLIST’S OWN)
BALENCIAGA Shirt(BALENCIAGA JAPAN)
BALENCIAGA Shirt(BALENCIAGA JAPAN)
GUCCI Bracelet(GUCCI JAPAN)
GUCCI Bracelet(GUCCI JAPAN)
[L→R] AMBUSH® Ring, Earring, Key Chain(AMBUSH® WORKSHOP)
[L→R] AMBUSH® Ring, Earring, Key Chain(AMBUSH® WORKSHOP)
DRIES VAN NOTEN Coat[Outer], Coat[Inner], Tops(DRIES VAN NOTEN)
DRIES VAN NOTEN Coat[Outer], Coat[Inner], Tops(DRIES VAN NOTEN)
VINTAGE Pants(JUMPIN’ JAP FLASH) CAMPER TOGETHER × KIKO KOSTADINOV Shoes OAKLEY BY SAMUEL ROSS Cap(DIPTRICS) Other Items(STYLIST’S OWN)
VINTAGE Pants(JUMPIN’ JAP FLASH) CAMPER TOGETHER × KIKO KOSTADINOV Shoes OAKLEY BY SAMUEL ROSS Cap(DIPTRICS) Other Items(STYLIST’S OWN)
PATERSON Hoodie(DIPTRICS) DIESEL Jacket(DIESEL) T-Shirt(STYLIST’S OWN)
PATERSON Hoodie(DIPTRICS) DIESEL Jacket(DIESEL) T-Shirt(STYLIST’S OWN)
GUCCI Jacket, Knit, Shirt, Pants, Shoes(GUCCI JAPAN) Other Items(STYLIST’S OWN)
GUCCI Jacket, Knit, Shirt, Pants, Shoes(GUCCI JAPAN) Other Items(STYLIST’S OWN)
VERSACE Jacket, Shirt(VERSACE JAPAN)
VERSACE Jacket, Shirt(VERSACE JAPAN)
PRADA Jacket, Polo Shirt, Shirt, Pants(PRADA CLIENT SERVICE)
PRADA Jacket, Polo Shirt, Shirt, Pants(PRADA CLIENT SERVICE)
LANVIN Coat(LANVIN JAPAN)
LANVIN Coat(LANVIN JAPAN)

CONTACT

CONTENASTORE TOKYO
TEL 03-5784-1587

DIESEL JAPAN
TEL 0120-55-1978

ETRO JAPAN
TEL 03-3406-2655

GIUSEPPE ZANOTTI JAPAN
TEL 03-6894-7510

GUCCI JAPAN
TEL 0120-88-1921

LHP HARAJUKU
TEL 03-5474-0808

LOEWE JAPAN CUSTOMER SERVICEMATT.
TEL 03-6215-6116

MATT.
INFO@THE-MATT.COM

MYKITA JAPAN
TEL 03-3409-3783

NUDE TRUMP
TEL 03-3770-2325

PRADA CLIENT SERVICE
TEL 0120-45-1913

SPIKE
TEL 03-6407-0123

ONWARD GLOBAL FASHION
TEL 0120-919-256

PREV NEXT

# prada

POETIC SENTIMENT

POETIC
SENTIMENT

フランス屈指のアートディレクターと写真家を迎え,
オールモノクロームで表現したカバーストーリー。

FASHION Apr 15, 2024

# anthony vaccarello # balenciaga # christophe brunnquell # comme des garcons # courreges # demna # issue19 # jil sander # john galliano # jonathan anderson # junya watanabe # junya watanabe man # loewe # lucie & luke meier # lucie meier # luke meier # maison margiela # miu miu # miuccia prada # prada # rick owens # saint laurent # ss24 # 川久保玲

THE NEW SCHOOL SS224

THE NEW SCHOOL
SS24

ルイ・ヴィトン,ディオール,プラダ,カルティエ……,
SWAG H.厳選,今季注目のニュープロダクト。

FASHION Apr 8, 2024

# accessory # anthony vaccarello # bag # balenciaga # cartier # celine # celine homme # demna # dior # etro # fendi # gucci # hedi slimane # hermès # kim jones # loewe # louis vuitton # marco de vincenzo # marine serre # miuccia prada # pharrell williams # prada # ring # saint laurent # shoes # silvia fendi # ss24 # the new school # the row # tyler, the creator

MFW FW24-25 PRADA MEN’S FW24 “HUMAN NATURE”

MFW FW24-25
PRADA MEN'S FW24
"HUMAN NATURE”

人工的なオフィスと自然を並置した空間の中で,
根源的な人間性と本能,感情的な欲求を探求。

FASHION Jan 16, 2024

# fw24 # mfw # milano # miuccia prada # prada # the show films

THE GIFTING HOLIDAYS 23

THE GIFTING
HOLIDAYS 23

モダンなプロップとともにオブジェのように見立てた
モードラヴァーに贈る,珠玉のホリデーアイテム。

FASHION Dec 22, 2023

# amiri # balenciaga # bottega veneta # bunny # burberry # byredo # christian louboutin # diesel # dior # dover street market ginza # dries van noten # fendi # gift # givenchy # goods # goyard # gucci # hermès # holidays # hoorsenbuhs # hunter # issue18 # jil sander # kenzo # lemaire # loewe # louis vuitton # marni # porter # prada # rick owens # saint laurent # simone rocha # the row # tiffany & co. # tomwood # valentino garavani

MFW SS24 PRADA “FLUID FORM”

MFW SS24
PRADA
"FLUID FORM”

｢プラダ｣が,ミラノのプラダ財団の複合施設にて,
2024年春夏メンズ コレクションを発表!!

FASHION Jun 20, 2023

# collection # milano # miuccia prada # prada # raf simons # ss24 # the show films

BLOW UP!

BLOW UP!

グッチ,プラダ,サンローラン,エルメス,ザ・ロウ……
注目ルック厳選！ 最新号のカバーストーリー。

FASHION Apr 14, 2023

# bottega veneta # fendi # givenchy # gucci # hermès # issue16 # jil sander # kenzo # maison margiela # prada # saint laurent # ss23 # the row

MFW FW23 PRADA MEN’S COLLECTION

MFW FW23
PRADA
MEN'S COLLECTION

プラダのDNAを継承したフォルムとモダニズム。
ミニマル表現を通じてアイデンティティを再構築！

FASHION Jan 23, 2023

# collection # mfw # milano # miuccia prada # prada # raf simons # the show films

PRADA “PRADA REACTIVE” POP-UP STORE

PRADA
"PRADA REACTIVE”
POP-UP STORE

再生ナイロン”Re-Nylon”をフィーチャーした
プラダのポップアップストアが,伊勢丹にオープン!

FASHION Dec 9, 2022

# collection # miuccia prada # pop-up # prada # raf simons # re-nylon # sustainability # 伊勢丹新宿店

PRADA FINE JEWELRY “ETERNAL GOLD”

PRADA
FINE JEWELRY
"ETERNAL GOLD”

リサイクル認証済みのゴールドのみを採用する,
プラダ初のファインジュエリーラインが誕生!

FASHION Oct 20, 2022

# amanda gorman # campaign # david sims # eternal gold # fine jewelry # jewellery # maya hawke # miuccia prada # prada # raf simons # somi jeon

SIMON FUJIWARA EXHIBITION “WHO THE BÆR”

PRADA AOYAMA
"WHO THE BAER”
SIMON FUJIWARA

サイモン・フジワラの展覧会｢Who the Bær｣が,
プラダ財団の後援によりプラダ青山店にて開催。

ART Sep 29, 2022

# art # exhibition # fondazione prada # miuccia prada # prada # prada aoyama # raf simons # simon fujiwara # who the bær

# gucci

THE NEW SCHOOL SS224

THE NEW SCHOOL
SS24

ルイ・ヴィトン,ディオール,プラダ,カルティエ……,
SWAG H.厳選,今季注目のニュープロダクト。

FASHION Apr 8, 2024

# accessory # anthony vaccarello # bag # balenciaga # cartier # celine # celine homme # demna # dior # etro # fendi # gucci # hedi slimane # hermès # kim jones # loewe # louis vuitton # marco de vincenzo # marine serre # miuccia prada # pharrell williams # prada # ring # saint laurent # shoes # silvia fendi # ss24 # the new school # the row # tyler, the creator

MFW FW24-24 GUCCI MEN’S FW24 COLLECTION

MFW FW24-25
GUCCI MEN’S
FW24 COLLECTION

｢グッチ｣の新クリエイティブ ディレクター,
サバト・デ・サルノによる初のコレクション‼︎

FASHION Jan 13, 2024

# collection # fw24 # gucci # mfw # milano # sabato de sarno # the show films

THE GIFTING HOLIDAYS 23

THE GIFTING
HOLIDAYS 23

モダンなプロップとともにオブジェのように見立てた
モードラヴァーに贈る,珠玉のホリデーアイテム。

FASHION Dec 22, 2023

# amiri # balenciaga # bottega veneta # bunny # burberry # byredo # christian louboutin # diesel # dior # dover street market ginza # dries van noten # fendi # gift # givenchy # goods # goyard # gucci # hermès # holidays # hoorsenbuhs # hunter # issue18 # jil sander # kenzo # lemaire # loewe # louis vuitton # marni # porter # prada # rick owens # saint laurent # simone rocha # the row # tiffany & co. # tomwood # valentino garavani

GUCCI BAMBOO SUMMER

GUCCI
BAMBOO SUMMER

“グッチ バンブー 1947”をフィーチャーした
体験型イベントが,表参道の3つの会場にて開催。

ENTERTAINMENT Aug 3, 2023

# bag # event # gucci # gucci bamboo summer # installation

GUCCI TOWN × VANS WORLD ON ROBLOX

GUCCI TOWN
× VANS WORLD
ON ROBLOX

グッチとヴァンズのデジタルワールドを繋ぐ,
初のコラボレーションがRoblox上で開始！

ENTERTAINMENT Apr 18, 2023

# avater # digital world # gucci # gucci town # metaverse # roblox # skateboarding # sneaker # vans # vans world # vault

BLOW UP!

BLOW UP!

グッチ,プラダ,サンローラン,エルメス,ザ・ロウ……
注目ルック厳選！ 最新号のカバーストーリー。

FASHION Apr 14, 2023

# bottega veneta # fendi # givenchy # gucci # hermès # issue16 # jil sander # kenzo # maison margiela # prada # saint laurent # ss23 # the row

THE NEW SCHOOL SS23

THE NEW SCHOOL
SS23

ルイ・ヴィトン,グッチ,バレンシアガ,ザ・ロウ……,
今季注目のプロダクトをSWAG H.が厳選紹介！

FASHION Mar 31, 2023

# bag # balenciaga # celine homme # demna # dunhill # givenchy # gucci # hedi slimane # louis vuitton # maison margiela # mark weston # matthew m.williams # shoes # sneaker # ss23 # the new school # the row # trolley

MFW FW23 GUCCI MEN’S COLLECTION

MFW FW23-24
GUCCI MEN’S
COLLECTION

ミケーレ退任後,新たな幕開けとなるコレクション。
自由奔放な“即興”に焦点を当てたショーを開催！

FASHION Jan 15, 2023

# ceramic dog # collection # fw23 # gucci # mark ribot # mfw

VAULT GUCCI CAPSULE COLLECTION “VAULT ALTITUDE”

VAULT GUCCI
CAPSULE COLLECTION
"VAULT ALTITUDE”

厳選された8ブランドによる限定コレクションが,
グッチのコンセプトショップVaultに登場!

FASHION Jan 13, 2023

# bleue burnham # capsule collection # gucci # gui rosa # head # moon boot # panconesi # sea # ski # the elder statesman # vault # yniq

VAULT GUCCI × PALACE SKATEBOARDS COLLABORATION

VAULT GUCCI ×
PALACE SKATEBOARDS
COLLABORATION

グッチ発のオンラインスペース“Vault”より,
GUCCI PALACE コレクションがローンチ！


FASHION Oct 18, 2022

# alessandro michele # collaboration # gucci # gucci palace # palace skateboards # shop # vault # ヒグチユウコ

# balenciaga

NERD BALENCIAGA

NERD
BALENCIAGA

進化し続けるテーラリング,ドレス,デイウェア……。
新時代の“新しい男らしさ”を探求したストーリー!!

FASHION Apr 24, 2024

# balenciaga # collection # demna # issue19 # sneaker # summer 24

BALENCIAGA OPENS GINZA TOKYO FLAGSHIP

BALENCIAGA
OPENS
GINZA TOKYO
FLAGSHIP

銀座で初となる｢バレンシアガ｣の旗艦店が誕生!!
限定アイテムの販売に加え,アーカイブ展も開催。

FASHION Apr 19, 2024

# balenciaga # balenciaga ginza # demna # exhibition # flagship store # ginza # ginza tokyo # sneaker # t-shirt # toraya # 銀座 黒田陶苑

POETIC SENTIMENT

POETIC
SENTIMENT

フランス屈指のアートディレクターと写真家を迎え,
オールモノクロームで表現したカバーストーリー。

FASHION Apr 15, 2024

# anthony vaccarello # balenciaga # christophe brunnquell # comme des garcons # courreges # demna # issue19 # jil sander # john galliano # jonathan anderson # junya watanabe # junya watanabe man # loewe # lucie & luke meier # lucie meier # luke meier # maison margiela # miu miu # miuccia prada # prada # rick owens # saint laurent # ss24 # 川久保玲

postmodern feminism BALENCIAGA

postmodern
feminism
BALENCIAGA

表現者,アオイヤマダが新型フットウェアを主役に,
独創的な身体表現で魅せるスニーカーストーリー。

FASHION Apr 9, 2024

# aoi yamada # balenciaga # collection # demna # sandal # sneaker # summer 24

THE NEW SCHOOL SS224

THE NEW SCHOOL
SS24

ルイ・ヴィトン,ディオール,プラダ,カルティエ……,
SWAG H.厳選,今季注目のニュープロダクト。

FASHION Apr 8, 2024

# accessory # anthony vaccarello # bag # balenciaga # cartier # celine # celine homme # demna # dior # etro # fendi # gucci # hedi slimane # hermès # kim jones # loewe # louis vuitton # marco de vincenzo # marine serre # miuccia prada # pharrell williams # prada # ring # saint laurent # shoes # silvia fendi # ss24 # the new school # the row # tyler, the creator

SWAG HOMMES MAGAZINE ISSUE19 SS24

SWAG HOMMES
MAGAZINE
ISSUE19 SS24

最新号のテーマは,“NEW MASCULINITY”。
千葉雄喜 a.k.a KOHHが特装版の表紙に登場！

FASHION Mar 28, 2024

# aoi yamada # balenciaga # celine # celine homme # chanel # diesel # dior # gem dior # givenchy # hiyadam # hysteric glamour # io # issue19 # jil sander # kohh # magazine # new masculinity # ryo narita # saint laurent # ss24 # the new school # vividboooy # vivienne westwood # y-3 # yu fujiwara

PFW FW24-25 BALENCIAGA WINTER 24

PFW FW24-25
BALENCIAGA
WINTER 24

創業者クリストバルのレガシーから着想を得て,
｢バレンシアガ｣の過去と未来の繋がりを表現。

FASHION Mar 21, 2024

# balenciaga # collection # demna # pfw # the show films # winter 24

THE GIFTING HOLIDAYS 23

THE GIFTING
HOLIDAYS 23

モダンなプロップとともにオブジェのように見立てた
モードラヴァーに贈る,珠玉のホリデーアイテム。

FASHION Dec 22, 2023

# amiri # balenciaga # bottega veneta # bunny # burberry # byredo # christian louboutin # diesel # dior # dover street market ginza # dries van noten # fendi # gift # givenchy # goods # goyard # gucci # hermès # holidays # hoorsenbuhs # hunter # issue18 # jil sander # kenzo # lemaire # loewe # louis vuitton # marni # porter # prada # rick owens # saint laurent # simone rocha # the row # tiffany & co. # tomwood # valentino garavani

LIEU DE SOUVENIRS BALENCIAGA

LIEU DE SOUVENIRS
BALENCIAGA

舞台は,芸術家のジャン・コクトーが眠るパリ郊外！
“HOLIDAYS”ムード溢れるカバーストーリー。

FASHION Dec 13, 2023

# balenciaga # collection # demna # jean cocteau # paris # spring 24

BALENCIAGA FALL 24 IN LOS ANGELES

BALENCIAGA
FALL 24
IN LOS ANGELES

アクティブウェア,Y2K,ネオグランジ,イブニング…,
LAのファッションコードをデムナが再解釈！

FASHION Dec 5, 2023

# balenciaga # california # collaboration # collection # demna # erewhon # fall 24 # hollywood # jacob & co. # los angeles # the show films

BACK

ONLINE STORE

SWAG HOMMES
SS24 ISSUE19
NEW MASCULINITY

amazon.co.jp
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