NEW GENERATION, NEW WAVE

ABOUT JAN, 2026

AMSXXX.PRINCE




SWAG HOMMES MAGAZINE
ISSUE9 FW2019-2020
THE MIXTURE


Photography_WATARU
Styling_Akira Maruyama
Model_Renze Van Jaarsveld,Neo, Reilly Do Rosario,Rolinhio,Doeke,Sven,Giedre Berzinskaite,Gustas Kaziunas,Aura Narmontaite,Claudius Ehrmann,Elijah,Kebri
Edit_Kentaro Okuzawa[SWAG H.]

AMSXXX.PRINCE

ARCHIVES： FASHION STORY
VARIOUS BRANDS FW19-20

FASHION STORY Nov 30, 2021





SWAG HOMMES MAGAZINE
ISSUE9 FW2019-2020
THE MIXTURE


Photography_WATARU
Styling_Akira Maruyama
Model_Renze Van Jaarsveld,Neo, Reilly Do Rosario,Rolinhio,Doeke,Sven,Giedre Berzinskaite,Gustas Kaziunas,Aura Narmontaite,Claudius Ehrmann,Elijah,Kebri
Edit_Kentaro Okuzawa[SWAG H.]
GUCCI Jacket, Choker(GUCCI JAPAN)
GUCCI Jacket, Choker(GUCCI JAPAN)
GUCCI Jacket, Knit, Turtleneck Knit, Beret, Broach(GUCCI JAPAN) TIFFANY & CO. Necklace(TIFFANY & CO.)
GUCCI Jacket, Knit, Turtleneck Knit, Beret, Broach(GUCCI JAPAN) TIFFANY & CO. Necklace(TIFFANY & CO.)
BURBERRY Down Jacket, Zip Shirt, Shirt, Pants, Bag(BURBERRY JAPAN) Ring(STYLIST’S OWN )
BURBERRY Down Jacket, Zip Shirt, Shirt, Pants, Bag(BURBERRY JAPAN) Ring(STYLIST’S OWN )
GUCCI Shirt, Pants, Sneakers, Earcuff(GUCCI JAPAN) Ring(STYLIST'S OWN)
GUCCI Shirt, Pants, Sneakers, Earcuff(GUCCI JAPAN) Ring(STYLIST'S OWN)
FENDI Jacket, Pants, Knit Cap, Scarf, Ring, Eyewear, Eyewear Chain(FENDI JAPAN) Bag(STYLIST’S OWN)
FENDI Jacket, Pants, Knit Cap, Scarf, Ring, Eyewear, Eyewear Chain(FENDI JAPAN) Bag(STYLIST’S OWN)
DRIES VAN NOTEN Coat, Turtleneck, Pants(DRIES VAN NOTEN) NOBLE NOIRE Ruffcollar(NOBLE NOIRE TOKYO) Boots(STYLIST’S OWN)
DRIES VAN NOTEN Coat, Turtleneck, Pants(DRIES VAN NOTEN) NOBLE NOIRE Ruffcollar(NOBLE NOIRE TOKYO) Boots(STYLIST’S OWN)
NAMACHEKO Vest(MATT.) NOBLE NOIRE Neckcollar(NOBLE NOIRE TOKYO) Sunglasses(STYLIST’S OWN)
NAMACHEKO Vest(MATT.) NOBLE NOIRE Neckcollar(NOBLE NOIRE TOKYO) Sunglasses(STYLIST’S OWN)
DRIES VAN NOTEN Coat, Turtleneck, Stole(DRIES VAN NOTEN) TIFFANY & CO. Necklace(TIFFANY & CO.)
DRIES VAN NOTEN Coat, Turtleneck, Stole(DRIES VAN NOTEN) TIFFANY & CO. Necklace(TIFFANY & CO.)
NAMACHEKO Jacket, Pants(MATT.) TAKAHIROMIYASHITATheSoloist. Turtleneck(TAKAHIROMIYASHITATheSoloist.AOYAMA) Neckpiece(STYLIST’S OWN)
NAMACHEKO Jacket, Pants(MATT.) TAKAHIROMIYASHITATheSoloist. Turtleneck(TAKAHIROMIYASHITATheSoloist.AOYAMA) Neckpiece(STYLIST’S OWN)
BALENCIAGA Jacket, Shirt, Pierce(BALENCIAGA JAPAN)
BALENCIAGA Jacket, Shirt, Pierce(BALENCIAGA JAPAN)
JIL SANDER Flag Mantle, Coat, Knit, Pants, Shoes(JIL SANDER JAPAN)
JIL SANDER Flag Mantle, Coat, Knit, Pants, Shoes(JIL SANDER JAPAN)
Y/PROJECT Jacket, Leggings(ADDITION ADELAIDE) Other Items(STYLIST’S OWN)
Y/PROJECT Jacket, Leggings(ADDITION ADELAIDE) Other Items(STYLIST’S OWN)
Y/PROJECT Jacket, Leggings(ADDITION ADELAIDE) Other Items(STYLIST’S OWN)
Y/PROJECT Jacket, Leggings(ADDITION ADELAIDE) Other Items(STYLIST’S OWN)
CASABLANCA Jacket, Pants(Diptrics) OFF-WHITE c/o VIRGIL ABLOH™️ Bodysuit(EASTLAND) Cap(STYLIST’S OWN)
CASABLANCA Jacket, Pants(Diptrics) OFF-WHITE c/o VIRGIL ABLOH™️ Bodysuit(EASTLAND) Cap(STYLIST’S OWN)
BALENCIAGA Jacket, Turtleneck(BALENCIAGA JAPAN) Other Items(STYLIST’S OWN)
BALENCIAGA Jacket, Turtleneck(BALENCIAGA JAPAN) Other Items(STYLIST’S OWN)
BALENCIAGA Jacket, Turtleneck(BALENCIAGA JAPAN) Other Items(STYLIST’S OWN)
[L→R] COMME des GARÇONS HOMME PLUS Jacket, T-Shirt, Necklace, Spats, Fishnettights, Socks, Sneakers(COMME des GARÇONS) VINTAGE RAF SIMONS Jacket, Long Sleeve T-Shirt(LAILA TOKIO) TAKAHIROMIYASHITATheSoloist. Mask(TAKAHIROMIYASHITATheSoloist.AOYAMA) Other Items(STYLIST’S OWN)
FACETASM Coat(FACETASM OMOTESANDO) USED Neckpiece(ROSY-BAROQUE) Other Items(STYLIST’S OWN)
FACETASM Coat(FACETASM OMOTESANDO) USED Neckpiece(ROSY-BAROQUE) Other Items(STYLIST’S OWN)
GUCCI Jacket, Knit, Turtleneck Knit, Pants,Beret, Broach, Sneakers(GUCCI JAPAN) TIFFANY & CO. Necklace(TIFFANY & CO.
GUCCI Jacket, Knit, Turtleneck Knit, Pants,Beret, Broach, Sneakers(GUCCI JAPAN) TIFFANY & CO. Necklace(TIFFANY & CO.
FACETASM Coat(FACETASM OMOTESANDO) WALTER VAN BEIRENDONCK Pants(THE SHOWROOM) USED Neckpiece(ROSY-BAROQUE) Other Items(STYLIST’S
ANN DEMEULEMEESTER Jacket(LIFT ETAGE) JACLAR Truck Jacket, Pants(UNIT&GUEST) LA FAM AMSTERDAM T-Shirt, Eyewear(LA FAM AMSTERDAM) WALTER VAN BEIRENDONCK Socks(THE SHOWROOM) GOTHIC HOLIC Fur Accessory(ATELIER-PIERROT) Other Items(STYLIST’S OWN)
ANN DEMEULEMEESTER Jacket(LIFT ETAGE) JACLAR Truck Jacket, Pants(UNIT&GUEST) LA FAM AMSTERDAM T-Shirt, Eyewear(LA FAM AMSTERDAM) WALTER VAN BEIRENDONCK Socks(THE SHOWROOM) GOTHIC HOLIC Fur Accessory(ATELIER-PIERROT) Other Items(STYLIST’S OWN)
ANN DEMEULEMEESTER Jacket(LIFT ETAGE) JACLAR Truck Jacket, Pants(UNIT&GUEST) LA FAM AMSTERDAM T-Shirt, Eyewear(LA FAM AMSTERDAM) GOTHIC HOLIC Fur Accessory(ATELIER-PIERROT) Other Items(STYLIST’S OWN)
ANN DEMEULEMEESTER Jacket(LIFT ETAGE) JACLAR Truck Jacket, Pants(UNIT&GUEST) LA FAM AMSTERDAM T-Shirt, Eyewear(LA FAM AMSTERDAM) GOTHIC HOLIC Fur Accessory(ATELIER-PIERROT) Other Items(STYLIST’S OWN)
HERON PRESTON Coat PALM ANGELS Truck Jacket, Pants (EASTLAND) WALTER VAN BEIRENDONCK Blanket, Socks(THE SHOWROOM) FACETASM Suspender(FACETASM OMOTESANDO) TIFFANY & CO. Necklace(TIFFANY & CO.) Shoes(STYLIST’S OWN)
HERON PRESTON Coat PALM ANGELS Truck Jacket, Pants (EASTLAND) WALTER VAN BEIRENDONCK Blanket, Socks(THE SHOWROOM) FACETASM Suspender(FACETASM OMOTESANDO) TIFFANY & CO. Necklace(TIFFANY & CO.) Shoes(STYLIST’S OWN)
WALTER VAN BEIRENDONCK Jacket, Zip Shirt, Cap, Muffler, Socks(THE SHOWROOM) UNDER ARMOUR × PALM ANGELS Pants(EASTLAND) Shoes(STYLIST’S OWN)
WALTER VAN BEIRENDONCK Jacket, Zip Shirt, Cap, Muffler, Socks(THE SHOWROOM) UNDER ARMOUR × PALM ANGELS Pants(EASTLAND) Shoes(STYLIST’S OWN)
LAFAM AMSTERDAM Jacket, Pants, Bag, Pillow(LAFAMAMSTERDAM)
LAFAM AMSTERDAM Jacket, Pants, Bag, Pillow(LAFAMAMSTERDAM)
COMME des GARÇONS SHIRT Restraint Shirt, Shirt(COMME des GARÇONS) Neckpiece(STYLIST’S OWN)
COMME des GARÇONS SHIRT Restraint Shirt, Shirt(COMME des GARÇONS) Neckpiece(STYLIST’S OWN)
BOTTEGA VENETA High Neck Knit, Knit, Bag(BOTTEGA VENETA JAPAN)
BOTTEGA VENETA High Neck Knit, Knit, Bag(BOTTEGA VENETA JAPAN)
BURBERRY Jacket, Hoodie, Pants, Ring, Shoes(BURBERRY JAPAN) Mask(STYLIST’S OWN)
BURBERRY Jacket, Hoodie, Pants, Ring, Shoes(BURBERRY JAPAN) Mask(STYLIST’S OWN)
GUCCI Shirt, Earcuff(GUCCI JAPAN) Ring(STYLIST’S OWN)
GUCCI Shirt, Earcuff(GUCCI JAPAN) Ring(STYLIST’S OWN)
BURBERRY Jacket, Coat, Blouson, Hoodie, Pants, Ring, Earring, Sneakers(BURBERRY JAPAN)
BURBERRY Jacket, Coat, Blouson, Hoodie, Pants, Ring, Earring, Sneakers(BURBERRY JAPAN)
BURBERRY Jacket, Hoodie(BURBERRY JAPAN)
BURBERRY Jacket, Hoodie(BURBERRY JAPAN)
BURBERRY Jacket, Coat, Blouson, Hoodie, Earring(BURBERRY JAPAN)
PREV NEXT

# issue9

SWAG FEMMES FW19-20 ISSUE9 KAREN FUJII

SWAG FEMMES
FW19-20 ISSUE9
KAREN FUJII

ARCHIVES： FASHION STORY
VARIOUS BRANDS FW19-20

FASHION Dec 9, 2021

# annika inez # aries # aubade # chantal thomass # ejina pyo # issue9 # jimmy choo # jw anderson # msgm # off-white c/o virgil abloh # studio pia # swag femmes # y/project

THE GOTHIC ROMANCE HYSTERIC GLAMOUR

THE GOTHIC ROMANCE
HYSTERIC GLAMOUR

ARCHIVES： FASHION STORY
HYSTERIC GLAMOUR FW19-20

FASHION Dec 7, 2021

# hysteric glamour # issue9 # musician # plazma # tyosin

THE FUTURE ACTIVISM 20XX VIVIENNE WESTWOOD

THE FUTURE
ACTIVISM 20XX
VIVIENNE WESTWOOD

ARCHIVES： FASHION STORY
VIVIENNE WESTWOOD FW19-20

FASHION Dec 2, 2021

# issue9 # music # punk # vivienne westwood # vivienne westwood accessories

THE HEIRLOOM ONE TIFFANY

THE HEIRLOOM ONE
TIFFANY

ARCHIVES： FASHION STORY
TIFFANY FW19-20

FASHION Nov 18, 2021

# accessory # issue9 # jewellery # tiffany # tiffany & co.

INVERT

INVERT

ARCHIVES： FASHION STORY
VARIOUS BRANDS FW19-20

FASHION Nov 16, 2021

# berluti # diesel black gold # eytys # fendi # givenchy # gramicci # issue9 # j.m. weston # john smedley # lacoste # lemaire # loewe # namacheko # polo ralph lauren # sacai # stella mccartney # sulvam

THE THREE MUSKETEERS Y-3

THE THREE
MUSKETEERS
Y-3

ARCHIVES： FASHION STORY
Y-3 FW19-20

FASHION Sep 2, 2021

# adidas # issue9 # y-3 # yohjiyamamoto

THE STRANGER THAN PARADISE BALENCIAGA

THE STRANGER
THAN PARADISE
BALENCIAGA

ARCHIVES： FASHION STORY
BALENCIAGA WINTER19

FASHION Aug 30, 2021

# balenciaga # demna # issue9

TOKYO MIRAI KENKYUJO LOUIS VUITTON

TOKYO MIRAI
KENKYUJO
LOUIS VUITTON

ARCHIVES： FASHION STORY
LOUIS VUITTON FW19-20

FASHION Aug 23, 2021

# issue9 # louis vuitton # mahitothepeople # mars89 # virgil abloh # yoshi # マヒトゥ・ザ・ピーポー # 極on the beats

THE BRUTAL BEASTS PRADA

THE BRUTAL BEASTS
PRADA

ARCHIVES： FASHION STORY
PRADA FW19-20

FASHION Aug 19, 2021

# issue9 # miuccia prada # prada

THE YOUNG CLASSICS SAINT LAURENT

THE YOUNG CLASSICS
SAINT LAURENT

ARCHIVES： FASHION STORY
SAINT LAURENT FW19-20

FASHION Aug 17, 2021

# anthony vaccarello # issue9 # saint laurent

VIEW MORE

# gucci

GUCCI: LA FAMIGLIA BY DEMNA

GUCCI: LA FAMIGLIA
BY DEMNA

デムナによる新時代の幕開けを象徴する,
｢グッチ｣の新広告キャンペーンが公開。

FASHION Jan 16, 2026

# campaign # demna # gucci # la famiglia

anima GUCCI

anima
GUCCI

デムナが手掛ける｢グッチ｣新章の幕開け。
国内メディア初となる渾身のカバーストーリー。

FASHION STORY Nov 29, 2025

# demna # gucci # issue24

SWAG HOMMES MAGAZINE ISSUE24 HOLIDAYS 2025-26

SWAG HOMMES
MAGAZINE ISSUE24
HOLIDAYS 2025-26

国内メディア初公開,デムナによる新生グッチ……
“ホリデー”をテーマに,異なる4種の表紙が登場。

FASHION Nov 28, 2025

# auralee # balenciaga # byredo # celine # demna # g-star # gucci # hermès # holidays # issue24 # louis vuitton # magazine # mayu hotta # michael rider # moncler grenoble # nct127 # parco # pharrell williams # shinsaibashi parco # swatch # tudor # y-3 # yuta # 岩井良太

MFW GUCCI NEW COLLECTION “LA FAMIGLIA”

MFW GUCCI
NEW COLLECTION
"LA FAMIGLIA”

デムナによる｢グッチ｣のニューコレクション。
“グッチらしさ”を探求した全38ルックが公開！

FASHION Sep 25, 2025

# collection # demna # gucci # mfw

GUCCI TENNIS SPECIAL COLLECTION

GUCCI
TENNIS SPECIAL
COLLECTION

テニス界に敬意を表した｢グッチ｣のコレクション。
｢ヘッド｣との協業によるテニスラケットも登場!!

FASHION May 28, 2025

# collaboration # gucci # gucci tennis special collection # head # sports # tennis

TADANORI YOKOO “MIKAN: MYSELF, INCOMPLETE” AT GUCCI GINZA GALLERY

TADANORI YOKOO
"MIKAN: MYSELF,
INCOMPLETE” AT
GUCCI GINZA GALLERY

日本を代表する現代美術家,横尾忠則の個展が,
“未完”を主題にグッチ銀座 ギャラリーで開催中。

ART Apr 28, 2025

# art # exhibition # ginza # gucci # gucci ginza gallery # miyashita park # 横尾忠則

The Man I Love

The Man I Love

感性を刺激するテーラードスーツを主役に,
特別な日を彩るファッションストーリー。

FASHION STORY Dec 3, 2024

# anthony vaccarello # bottega veneta # celine homme # christophe lemaire # comme des garçons homme plus # dior # dries van noten # fendi # ferragamo # flowers # giorgio armani # givenchy # gucci # hedi slimane # issue21 # kim jones # lemaire # matthieu blazy # maximilian davis # mcqueen # our legacy # sabato de sarno # saint laurent # silvia fendi # the row # tom ford # 川久保玲

MFW SS25 GUCCI MEN’S COLLECTION

MFW SS25
GUCCI MEN'S
COLLECTION

正確なカッティングとシルエットに鮮やかな色彩。
解放的なムード溢れる自由奔放なコレクション!!

FASHION Jun 20, 2024

# collection # gucci # mfw # sabato de sarno # ss25 # the show films

GUCCI FW24 MEN’S COLLECTION ADVERTISING CAMPAIGN 

GUCCI FW24
MEN’S COLLECTION
ADVERTISING
CAMPAIGN

サバト・デ・サルノによる｢グッチ｣FW24メンズの
広告キャンペーンを,デイビッド・シムズが撮影!!

FASHION Jun 14, 2024

# collection # david sims # fw24 # gucci # sabato de sarno

THE NEW SCHOOL SS24

THE NEW SCHOOL
SS24

ルイ・ヴィトン,ディオール,プラダ,カルティエ……,
SWAG H.厳選,今季注目のニュープロダクト。

FASHION STORY Apr 8, 2024

# accessory # anthony vaccarello # bag # balenciaga # cartier # celine # celine homme # demna # dior # etro # fendi # gucci # hedi slimane # hermès # kim jones # loewe # louis vuitton # marco de vincenzo # marine serre # miuccia prada # pharrell williams # prada # ring # saint laurent # shoes # silvia fendi # ss24 # the new school # the row # tyler, the creator

# burberry

THE NEW SCHOOL HOLIDAYS 2025-26

THE NEW SCHOOL
HOLIDAYS 2025-26

ジュエリー,バッグ,シューズ,香水,ガジェット……,
ホリデーシーズンを彩るエターナルな名品たち。

FASHION STORY Dec 22, 2025

# accessory # all blues # bag # belt # boots # burberry # cartier # chrome hearts # d'orsay # dior # dries van noten # fendi # fragrance # givenchy # globe-trotter # hender scheme # hermès # hoorsenbuhs # issue24 # jimmy choo # loewe # maison margiela # prada # sacai # saint laurent # sandal # shoes # speaker # swatch # the new school # the row # timberland # tom wood

BURBERRY SUMMER 26 PRESENTATION

BURBERRY
SUMMER 26
PRESENTATION

音楽とファッションの融合をテーマにしたショー。
ミュージシャンの自由な精神と創造性を反映!!

FASHION Sep 25, 2025

# burberry # collection # daniel lee # london # presentation # summer 26 # the show films

BURBERRY REISSUES LIAM GALLAGHER’S ICONIC PARKA

BURBERRY REISSUES
LIAM GALLAGHER’S
ICONIC PARKA

90'sのスピリットとともに,オアシスの記憶が蘇る。
リアム・ギャラガー着用のバーバリーパーカ復刻。

FASHION Jul 9, 2025

# burberry # burberry check # liam gallagher

BURBERRY FESTIVAL CAMPAIGN

BURBERRY
FESTIVAL
CAMPAIGN

リアム・ギャラガー,ストレイキッズのスンミンetc.,
著名なアーティストらが新キャンペーンに登場。

FASHION Jun 9, 2025

# alexa chung # burberry # campaign # cara delevingne # chy cartier # daniel lee # drew vickers # gene gallagher, # goldie # john glacier # kin gehrig # lennon gallagher # liam gallagher # loyle carner # molly moorish gallagher # musician # seungmin # stray kids

THE NEW SCHOOL SS25

THE NEW SCHOOL
SS25

サンローラン,プラダ,エルメス,トムウッド……,
SWAG H.厳選,今季注目のニュープロダクト。

FASHION STORY Apr 24, 2025

# balenciaga # bed j.w. ford # burberry # cartier # hermès # issue22 # louis vuitton # maison margiela # prada # saint laurent # ss25 # the new school # the row # tom wood # versace

BURBERRY SUMMER 25 CAMPAIGN

BURBERRY
SUMMER 25
CAMPAIGN

｢バーバリー｣が25年サマーキャンペーンを発表!
イギリスの天候を融合させた7本のラブストーリー。

FASHION Feb 14, 2025

# burberry # campaign # daniel lee # short film # summer 25

neige poudreuse

neige poudreuse

ルイ・ヴィトン,エルメス,ドリス ヴァン ノッテン……,
ニューマスキュリニティをテーマに,SS24を纏う。

FASHION May 7, 2024

# alexander mcqueen # ami # amiri # bottega veneta # botter # burberry # dolce&gabbana # dries van noten # fendi # hermès # homme plisse issey miyake # issue19 # louis vuitton # marni # ss24 # valentine # valentino garavani # versace

LFW FW24-25 BURBERRY WINTER 24

LFW FW24-25
BURBERRY
WINTER 24

ダニエル・リーが,アウトドアの伝統を再解釈！
着想源は,イギリスとアイルランドの風景や人々。

FASHION Feb 26, 2024

# burberry # collection # daniel lee # lfw # london # the show films # winter 24

THE GIFTING HOLIDAYS 23

THE GIFTING
HOLIDAYS 23

モダンなプロップとともにオブジェのように見立てた
モードラヴァーに贈る,珠玉のホリデーアイテム。

FASHION Dec 22, 2023

# amiri # balenciaga # bottega veneta # bunny # burberry # byredo # christian louboutin # diesel # dior # dover street market ginza # dries van noten # fendi # gift # givenchy # goods # goyard # gucci # hermès # holidays # hoorsenbuhs # hunter # issue18 # jil sander # kenzo # lemaire # loewe # louis vuitton # marni # porter # prada # rick owens # saint laurent # simone rocha # the row # tiffany & co. # tomwood # valentino garavani

THE NEW SCHOOL FW23-24

THE NEW SCHOOL
FW23-24

サンローラン,マルジェラ,バレンシアガ,アミリ……,
SWAG H.厳選,今季注目のニュープロダクト。

FASHION STORY Oct 20, 2023

# acne studios # amiri # anthony vaccarello # bag # balenciaga # burberry # celine homme # daniel lee # demna # eye comme des garçons junya watanabe man # fw23-24 # hedi slimane # issue17 # jacket # john galliano # jonny johansson # junya watanabe # maison margiela # mike amiri # palace skateboards # saint laurent # shoes # the new school

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SWAG HOMMES
ISSUE24
HOLIDAYS 2025-26

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